Marketing

Creating want

Art Direction:
Lifestyle Photography

Creating a Unique Brand Visual Style for newegg.com

When I started at Newegg in 2021, there was a ban on lifestyle photography resulting in most digital banners and social content to be focused on product photography. Seeking an authentic and relatable tone of voice for the brand, I pushed for the usage of lifestyle photography in digital marketing. This simultaneously elevated the language of the brand as well as offered another channel to promote influencer talent from Newegg Media’s shows.

Photos taken by Thaddeus Bridwell

For a home entertainment gaming promotion, we recreated gaming at home with a competitive partner.

Creating images of PC gamers having fun for corporate brand assets.

Happy Birthday to Us Newegg Anniversary: Celebrating 22 years of Newegg with our influencer friends from Newegg Live.

PC components from the perspective of a builder meant to connect to our DIY audience with familiarity.

Photoshoot to promote the Newegg Tiger shirt as well as working from home tech products and office furniture also available on Newegg.

Back to School Press Release imagery created to mimic a college lounge area.

Samsung Odyssey Ark Monitor photo showing the sheer size of the screen in comparison to a person.

Demonstrating the transformation capabilities of the Samsung Odyssey Ark.

The Samsung Galaxy Ark with 3 screen vertical layout.

Boston Tom experiencing a vertical gaming rig.

Image for a WFH Promotion of Jeremy Threatt doing video conference calls with only his top half professionally dressed.

Newegg Media talent awkward Christmas photo holiday card.

Devyn Howard unboxing at PS5 during an Unbox This promotional shoot creating brand assets for the YouTube show.

Web Design

Creating experiences in a digital world.

Newegg produces promotional landing pages for users to learn about new product launches, explore new brands through dedicated stores and other marketing initiatives.

Newegg Creator

Newegg Creator is a program by Newegg to source niche influencers in the tech space. On this landing page, users could learn more about the program, sign-up and read FAQs.

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Austin Ekeler Foundation PC

Newegg collaborated with football player Austin Ekeler of the LA Chargers to create a signature PC with all proceeds benefitting the Austin Ekeler Foundation.

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Nvidia Live Stream

Nvidia worked with Newegg Media on a series of creator themed live streams for customers to learn more about their creator product offering.

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Playstation Brand Store

To help customers shop Playstation products, a dedicated brand store was designed to be modular and dynamic.

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Unbox This

Newegg Media’s flagship show, Unbox This brought tech product unboxing videos to YouTube five days a week with hose Devyn Howard.

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Helix Business PCs

Through Newegg’s PC Manufacturing team, the Helix brand was created to offer affordable performance for PCs with specific business needs.

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We <3 Cali

Grow SoCal was a Southern California focused growth campaign looking to increase awareness local markets.

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Newegg Brand Asset Library

Externally facing brand asset resource for brand partners and vendors.

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Print Design

Creating artifacts you can touch.

Print projects encompass all the mailer flyers, shipping inserts, brochures, signage, billboards etc. that have been created for a brand to have a physical presence.

Newegg Tiger T-Shirt featured in Newegg Live and events like PAX EAST/WEST

Gaming Chair promotion featuring lifestyle photography.

Newegg Auto shipping package insert to promote repeat customer growth with targeted offers.

Newegg Referral Program insert letting customers know they can benefit from suggesting Newegg to friends as first time customers.

Newegg CEO Award Thank You Magazine Spread

Newegg Business and Helix Flyer meant for computer repair shops.

ABS Business Card with updated style guide.

Branding & Identity

Creating touchpoints you recognize.

Working from within Newegg’s old system of identity relied heavily on the Newegg logo for all marketing collateral and graphics. Sub-brands and brand touch points allowed for explorations into modern graphic design.

Display Banners

Creating corporate promotions on Newegg.com

Most on-site banners feature up-close product photography and integration of lifestyle imagery or abstract tech backgrounds. Corporate creative updates weekly to keep the promotional messaging fresh and changing.