Cigna

CTV interactive unit featuring long form interview videos where celebrities working with Cigna explain their personal struggles with mental health and the need to discuss the importance of the Body & Mind heath connection. This type of CTV ad allows users to watch longer content than a normal ad spot would allow by making it an opt-in experience for the user.

After the ad start to play a branded overlay will appear with an animated CTA to watch more content.

After the ad start to play a branded overlay will appear with an animated CTA to watch more content.

From inside of the interactive CTV ad the user is also able to make selection choices between different celebrities and their individual stories.

From inside of the interactive CTV ad the user is also able to make selection choices between different celebrities and their individual stories.